Amazon Marketing Services & Advertising Management

General FAQs About Amazon Advertising Services

What is the Amazon Advertising Platform and how does it work?

A: The Amazon Advertising Platform is Amazon’s native ad system that lets sellers and brands promote their products directly within Amazon search results and product pages. Advertisers bid on keywords or product targeting, and their ads appear when shoppers search relevant terms. You are charged per click (cost-per-click model), not per impression. The three main ad types are Sponsored Products (search result and listing placement), Sponsored Brands (brand banner ads at the top of search), and Sponsored Display (retargeting shoppers who viewed your listings). Amazon’s platform gives sellers an advantage over third-party advertising channels because ads appear at the exact moment a shopper is ready to buy — on the world’s largest product search engine.

How does Amazon advertising work — what ad types are available in 2026?

A: Amazon advertising in 2026 covers three core self-service ad types available to sellers and vendors. Sponsored Products are keyword-targeted ads that appear in search results and on product detail pages — the highest-volume format and the foundation of most Amazon PPC strategies. Sponsored Brands are banner-style ads at the top of search results that showcase your brand logo, a headline, and up to three products — previously called Headline Search Ads, now rebranded as Sponsored Brands. Sponsored Display allows retargeting: reaching shoppers who viewed your listing but did not purchase, both on and off Amazon. Beyond these three, Amazon DSP (Demand Side Platform) is available for advanced programmatic advertising at higher spend levels. A full-service Amazon advertising agency manages all three formats as an integrated strategy — not as isolated campaigns — to reduce wasted spend and improve overall TACoS.

Can I advertise on Amazon if I sell products from India or run an India-based business?

A: Yes. Indian sellers on Amazon.in can run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns directly through Amazon’s advertising console. Billing is in INR and GST applies to ad spend invoices. Indian sellers who also sell on Amazon.com, Amazon.co.uk, or Amazon.ae can advertise across all marketplaces — each marketplace has its own advertising account, budget, and keyword strategy. YourSeller’s Ahmedabad-based team manages Amazon advertising for India sellers specifically, including cross-border accounts for brands expanding internationally. If you are an Indian seller looking for an Amazon agency india with hands-on local experience, our team handles both .in accounts and multi-marketplace strategy from the same base.

How can I promote my products on Amazon and increase sales?

Promoting products on Amazon effectively requires combining paid advertising with strong organic listing fundamentals. On the paid side, Sponsored Products campaigns built around high-intent keywords drive immediate visibility; Sponsored Brands campaigns build brand recognition for repeat shoppers; and Sponsored Display retargeting recovers potential customers who viewed but did not buy. On the organic side, listing optimisation — keyword-rich titles and bullet points, high-quality main images, A+ Content — directly improves conversion rate, which in turn lowers your advertising cost of sale (ACoS). The most cost-effective Amazon marketing approach treats ads and listings as one system: improving your listing conversion rate makes every advertising rupee or dollar go further. A specialist Amazon seller agency manages both sides together rather than running ads in isolation, which is why agencies focused only on bid management rarely move TACoS meaningfully.

How much do Amazon marketing services cost in India and the USA?

Amazon marketing services pricing varies by agency structure and account scope. For flat-retainer models, full-service management in the USA typically runs $500 to $5,000 per month; for India-based sellers, equivalent services are available in INR. Percentage-of-spend models charge 10% to 20% of your monthly Amazon ad budget — this scales with your account but can become expensive at higher spend levels. Hybrid models (a base retainer plus a smaller performance percentage) are most common for brands spending between $5,000 and $50,000 per month in ads. YourSeller’s pricing is based on account complexity, number of active marketplaces, and the scope of services included. For India sellers, we offer INR-denominated retainers. Exact fees are discussed during your free TACoS audit call — we do not publish fixed price lists because a $2,000/month package for one account may be the wrong scope for another.

How do I get started with Amazon advertising through YourSeller?

A: Getting started begins with a free Amazon account audit — a 45-minute TACoS diagnostic call where we review your current campaign structure, keyword coverage, wasted spend, and account health. You do not need to prepare anything in advance; we run the audit live using read-only access to your advertising data. After the audit, we present a 90-Day Growth Sprint proposal specific to your account — what we will fix, what we expect to improve, and what it costs. The Sprint is the starting point for every YourSeller engagement: a fixed-scope, proof-first phase with no long-term contract required. To book your audit, visit the contact page and request a TACoS audit call. We work with sellers in the USA, UK, India, and UAE.